so we shot our ss15 lookbook last month and it was such a fun experience! we teamed up with stylist kara chomistek and photographer jason eng to come up with the concept. we wanted the overall look to be soft and pretty and we achieved just that.
this was the first time i created an actual collection for our jewelry line, in the past i would make new pieces constantly rather than introduce a cohesive collection all at once. i decided to create 2 collections - the nova collection, which includes sparkly rhinestone designs that are perfect for a bride but can also be worn casually with jeans and a tee. the kitsch collection includes everyday pieces - gemstone necklaces in a variety of colors and shapes, stud earrings, bracelets, and rings.
here are some behind the scenes shots.